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Hi, I'm Ed!

What’s Happening in the Real Estate Market?


The Federal Reserves cut rates by a ½ percentage point in September 2024, a ¼ percentage point in November, and another ¼ point in December.  Mortgage rates are not set directly by the Federal Reserve but they typically follow the federal funds rate or the 10-year Treasury bill.  Demand from buyers waned due to high interest rates and home price appreciation or affordability.  The Federal Reserve had not moved the federal funds rate since July 2023, until this last September.   

Many homeowners refinanced their mortgages when rates were ultra-low during COVID.  According to the Federal Housing Finance Agency’s National Mortgage Database, 84% of Californians have a mortgage rate of 5% rate or less, 67% at 4% or lower, and 30% are at 3% or less.  This also means homeowners are not willing to trade ultra-low mortgage rates or increased property taxes. 


Market Speed & Sales

The current speed of the market or the Expected Market Time for Mission Viejo is about 50 days.  This refers to the number of days it will take to sell all the Listings at the current buying pace.  Individual home conditions such as price, condition and curb appeal can affect the days on market.  Interest rates have been in the high 6% to 7% range which did affect buyer demand.  The higher rates were factoring in stronger than expected economic conditions, the elections, and the expected rate cut. The chart below shows the current demand for year over year. 

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    My dedication to exceptional client service does not cease with the completion of the sale. I pride myself on providing continued client satisfaction long after the initial transaction as I continue to serve your best interest. In an ever-changing market, I know that it is imperative that both buyers and sellers are consistently provided the most up-to-date information necessary to make the most accurate of decisions. 

Professional Services

Buyers Representative

As your Buyer's Representative, we can make the process of house hunting much easier and more efficient than if you did it all yourself. 

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    We can help you get financing, guide you to local neighborhoods, help you determine your budget, and prioritize a list of essential features that you need in your next home. We'll save you valuable time by finding the properties that best suit your requirements, and will show you only the most promising ones.


    Once you've found a place that catches your eye, we'll look at comparable properties in the area to help determine a purchase offer. Then we'll assist you through the entire process. 


    It's our job to look after your best interests! 


Sellers Representative

Selling a house on your own can be a daunting task, but with Edward Rock, a trusted realtor by your side, it becomes a breeze.

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    There's advertising to plan and budget for, open houses and private showings to arrange, purchase offers to negotiate, contract contingencies to worry about, and complicated paperwork to fill out. Make it easy on yourself by putting your home in the hands of a seasoned professional. I have extensive experience marketing properties and showing them to their best advantage.


    First, we'll perform a comparable market analysis to determine the most appropriate price for your home. Then we'll provide home staging advice and suggest landscaping changes that will help draw buyers in. We'll advertise your home through a variety of methods, including local publications and online MLS® listings. 


Areas of Specialty

Negotiations

Customer Service

Home Search

Comparative Market Analysis

Market Knowledge

Market Trends

Property Values

Neighborhood Developments

Areas Covered

Mission Viejo

Ladera Ranch

Rancho Santa Margarita


Why Work With Us

Our top-notch customer service and commitment to our clients is second-to-none.

Market Expertise

Market knowledge goes beyond simply knowing the neighborhoods. Ask us about the school district, available parking, or standard bedroom sizes in the area.

Client-Focused

Your time is valuable. That's why take the time upfront to understand your unique wants, needs and dislikes to ensure the rest of our time together is productive as possible.

Responsive

You have questions and I have answers. I'll make sure that you feel confident and empowered when it comes to make important real estate and purchasing decisions.

Referral Network

This industry is all about who you know. I can connect you with the top mortgage brokers, real estate attorneys, home inspectors, home stagers, and more...

WHAT MY CLIENTS SAY

“We were able to find the home of our dreams and we can now walk our kids to school and feel safe. Your experience and attention to detail is remarkable. We couldn't have done it without you!"

Adam K

“I wanted to sell quickly and at a good price. In just a few days, I got the price I wanted. Highly recommend! Thank you, Ed!”

Marry G


“They did a great job helping me find what I was looking for in a home. Organized, knowledgeable, fun and friendly!”

Craig R


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